Thursday, January 28, 2016

I'm Feeling 22... A Year In Review

Yesterday was my birthday. It was fantastic! As I curled up in bed with a full stomach, after a delicious dinner date at The Cafe, I reflected on all the blessings of the last year. Now that I'm feeling 22, here's my year in review.


Like I said in my last blog post, if you're an Iowa State student and have
never experienced Hilton Magic, you're missing out!
January

Birthday/Basketball - My last birthday was full of fun and memories. My friend Joni and I dressed up as Legos to claim our 15 seconds of ESPN fame during an Iowa State Basketball game. The Cyclone victory at Hilton was one of the best ways I've ever celebrated a birthday. Getting "I SAW YOU ON TV!!!" snapchats all week was just icing on the cake.

SAEA Quiz Bowl in Atlanta, GA - At the beginning of 2015 I added Georgia to the list of states I've visited. Several Ag Business friends and I went down represent Iowa State in a quiz bowl competition. My team was eliminated pretty quickly, but I enjoyed my first Mellow Mushroom and exploring the big city with my friends. Looking back, Atlanta was my first step toward adulting in 2015 - I flew for the first time without my parents and learned to take major public transportation on my own.

February

NAMA Industry Tour in Milwaukee, WI - If you've been following my blog for long, you know industry tours are one of my favorite things. I just love meeting new people and learning what they do. While in Wisconsin I did a little beer tasting at New Glarus Brewing Co. and met some fantastic marketing folks from Bader Rutter and MorganMyers (including Sara).
I'm scheduled to go to the National Farmers Union College
Conference on Cooperatives again in 2016! I'm so excited!

National Farmers Union College Conference on Cooperatives in Minneapolis, MN - I go to a lot of meetings/conventions/conferences throughout the year, but this was certainly one of the best. My roommate Meghan and I drove up with a fellow Cyclone we barely knew, Travis, and the three of us came back laughing and joking as friends with many new connections across the country. While in the Minneapolis area we toured several businesses with a cooperative structure and enjoyed a museum about the flour milling industry.

Here's the reflection I wrote right after getting back, I’m motivated by my passions and interest in the community and didn’t know how that perspective fit in the business world until this conference. It was great to hear other people with similar thoughts talk about their successful organizations. This experience certainly has made me consider the business structure I will look for in a future place of employment.

March

Spring Break in Colorado - Spending spring break on a rowdy beach with a million other college students has never really appealed to me. I don't really like the idea of needing a vacation from my vacation, so last spring a group of friends and I roadtripped out to Colorado. Aside from a bit of car trouble in Kearney, Nebraska the break was perfect. We rented a gorgeous cabin out in the mountains, enjoyed shopping in Breckenridge, and fixed delicious family style meals. We spent hours playing games and watching movies. It was so refreshing! 

Ag Leadership Dinner - You may remember an old blog post about the Ag Leadership Dinner at the Iowa State Fairgrounds. I'm still inspired by the speeches I heard that night and would strongly encourage you to check out Jo Luck's definition of VISION here.

NAMA Casino Night - Our Iowa State National Agri-Marketing Association (NAMA) helps out at a local casino themed fundraiser every year by serving as blackjack dealers. It's such a fun excuse to break out that little black dress and put on a little make up. This year I drug my friend Ryan along and we had a blast! I'm looking forward to this years event for sure!

April

NAMA Nationals in Kansas City, MO - This is another conference that's at the top of my favorites list. I rode down with my Iowa State classmates and while they competed in the marketing plan competition, I hung out on the social media corps sharing the stories of the event on Facebook and Twitter. I'm so thankful I had this opportunity to network with so many in ag marketing communications. Watching the Best of NAMA awards presentation was so inspiring!
Here's the group from the AgEI Industry Tour! We have a lot of fun together
in the office and on the road.

AgEI Industry Tour in the Des Moines Area - Yep - another industry tour! By now you probably know the Ag Entrepreneurship Initiative has influenced me a lot. So, naturally spending a day touring entrepreneurial businesses with them was one of the highlights of the last year. I had my first ever wine tasting on this trip at Jasper Winery and got to see how fruits and vegetables are packaged at Capital City Fruit. Visiting La Quercia was really special to me because I knew it was something my Papa Tony would have enjoyed. Meeting new entrepreneurs never gets old!

May

Beck's Internship - Last May I packed up my little car and moved out to Atlanta, Indiana, just north of Indianapolis, to work as Beck's Hybrids' marketing intern. While I was there I lived in a big farmhouse with girls that soon became close friends. We had so much fun exploring the area and searching for bargains at Goodwill's half off Saturdays. You can read more about my work at Beck's in these blog posts:

May 18 - First Impressions of the Beck's Experience
May 26 - Love for Stories

June

Beck's Internship - Check out these blog posts to see what I was doing in my internship in June.

June 5 - Blessed with the Best
June 12 - The Road Less Traveled By
June 19 - Who I Am: A Father's Day Tribute
June 26 - What If and Why

July

Beck's Internship - You can read more about my internship in July in these blog posts:

July 10 - Adrenaline and Professional Development
July 17 - Does It Get Any Better Than This?
July 13- Photo Friday

Adrienne's Reception - Growing up Adrienne was our family's regular babysitter. She was a huge part of my childhood and has been one of my biggest role models. In 2015 she got married and I was lucky enough to get to take photos at her wedding reception. lt was a great excuse to make a trip back from Indiana and it was so special to catch up.

August

Senior Year Started - In August, the senior year that seemed so far away officially began. In the fall semester I took a full load of 18 credits, worked three jobs and participated in all my usual clubs. I was so busy, but it felt good to be back in a familiar routine surrounded by my closest friends.

Becknology Days - All summer long I heard how much there is take in at Becknology Days. Even though it meant another trip out to Indiana and skipping school I decided I had to see what everyone was talking about for myself. I was not disappointed! There were so many people, demonstrations, and learning opportunities. All three days I stayed pretty busy in the Country Store keeping clothing stocked and helping customers find the items they wanted. The last day I snuck away for a couple hours to hang out with my parents who came to check it all out. They were impressed too!

September

Aronia Berry Festival - If I had to choose a favorite time of year, fall would have to be it. Harvest is in full swing and there are so many gorgeous colors all around. It's the perfect season to head to a pumpkin patch... or the North American Aronia Berry Festival right here in Iowa. Last September, my roommate Locky and I drove out and spent the day at Sawmill Hollow Family Farm tasting ariona berry wine, BBQ sauce and dips. It was a fantastic event complete with an aronia berry stomp and many guest speakers. I can get Aronia Berry Cayennne Sauce from this farm at the Hy-Vee a few blocks away from my house. Many of my loved ones received it as a gift this past holiday season!
The Ag Business Industry Tours are always a good time!

Ag Business Fall Industry Tour in Kansas City, MO - On the Ag Business Club's most recent trip to Kansas City I learned about the federal reserve. Pictures weren't allowed, but we got to see millions of dollars being inspected, sorted and counted. I've never been around so much money in my life! Our trip also included stops at a Royals baseball game, Lansing Trade Group and Bayer Crop Sciences.

October
This was our team in Ireland! It was such an awesome group!

Ireland - October was the month of once in a lifetime opportunities. At the beginning of the month, I spent a week with two other Iowa State students touring across Ireland spreading the word of the Startup Gathering on social media. We covered events in 5 cities and caught a little bit of sightseeing along the way. You can read more about each day of this adventure in these blog posts:
Day 1 - Dublin
Day 2 - Waterford
Day 3 - Cork
Day 4 - Limerick
Day 5 - Galway

And if you every plan to visit Ireland yourself, you may be interested in this post from my trip:

10 Things About Ireland Nobody Told Me

Meeting Warren Buffett in Omaha, NE - Sometimes opportunities come around that you just can't pass up. Having lunch with Warren Buffet is certainly one of those things - even when it means being on campus at 4:00am - and you're not a morning person at all. 

November

Camila - For the last part of the fall semester, my five roommates and I were joined by our new friend, Camila from Brazil. In the two short months she stayed with us, we made so many fun memories together. Many nights were spent enjoying movies, wine, popcorn and conversation! I'm so glad she was able to stay with us and am crossing my fingers a visit to Brazil is in my future!
I'm so luck to have made so many new blogger
friends at #AgChat

Econ 495 & #AgChat Conference - Camila was able to travel to Missouri, Arkansas, and Tennessee with me and several other Iowa State AgEI students in November. (You may remember this Wordless Wednesday post from our trip.) The group traveled the region conducting research about poultry production and the impact of recent avian flu outbreaks. As travel always does, it opened my eyes to all sorts of new experiences. 

After the class trip ended with a fun weekend in Nashville, they left me behind to attend #AgChat Conference. The conference inspired me and was the last push of motivation I needed to tackle re-branding this blog. In just two days, my photography and writing improved. So many ladies generously shared their advice with me. It was also awesome to meet bloggers I've admired for years in real life. None of this would have been possible without Iowa Corn's generous sponsorship.

December

Holiday Parties - Getting together with family and friends one of my favorite parts of the holiday season. December was full of fun gatherings and the chance to catch up with friends that I see way too little. Our roomie gift exchange was a success and the perfect send off for Camila. Best of all, I was able to celebrate the reason for the season with my family!

Re-branding Started - I'd been debating about re-branding/moving/changing my blog for months, but #AgChat conference really motivated me to make a plan. Over Winter Break, it was time to put the plan in action. I wrote these two blog posts about my transition (3 Re-branding Changes I Made In 2016 and 7 Re-branding Changes I Made for 2016). Roots Journey is just that - a journey, and always a work in progress, but I am proud of the progress I've made so far. I'm looking forward to some exciting announcements in 2016!

January

Return to Beck's - For the last week of Winter Break, I road tripped out to Indiana to visit my friends at Beck's again. Celina, next year's marketing intern rode out with me so we could work together on a few projects together. It was a great week and it felt good to be productive, but the highlight was showing Celina all the local restaurants with my old roommate Rachel. It was a yummy trip for sure!

Last First Day of School - I had my last first day of school - for a very long time at least just a few weeks ago. It was such a weird feeling. I woke up that day with a bad attitude, but read this blog post and you'll see I got turned around. Now I'm excited to make the most of these last weeks!

Start AgSolver - The last big event of my 21st year was starting a new job. I'm blessed to have a position as a Social Marketing Specialist for the semester. It's only been a couple weeks, but I'm very impressed with the products and team I work with. The only drawback is my office is so close to my favorite Ames restaurant, The Cafe! It takes so much self control to not grab lunch there every day!


Wednesday, January 20, 2016

10 Ways Iowa Corn Changed My Life

Every day graduation is one step closer. As my last semester races by, I think of all the people that have changed my life over these four years. That list is long, but the men and women at Iowa Corn are certainly near the top. Here are some of the best memories we've made together.

There's just something about that Hilton Magic! All Iowa State
students should experience the thrill of a CyHawk game!
1. CyHawk Series - You're not getting the full Iowa State student experience if you skip the CyHawk games. Whether it's standing in the deafening student section at Hilton or handing out 8,000 t-shirts at Jack Trice, Iowa Corn has touched every corner of my student experience. The Iowa v. Iowa State rivalry is fun in itself, but seeing my favorite farmers and reminders of all their hard work at the games is the cherry on top. Plus, who's day isn't a little better after a high five from Captain Corn?


Meeting Marco Andretti was one of the biggest highlights of the
Ethanol Powered Weekend, but there were so many cool parts!
2. Ethanol Powered Weekend - I never have been much of a racing fan, so if you told high school me that one of my college highlights would be a whole weekend at the Iowa Speedway I would have laughed in your face. Well, college senior me is here to say it's true! Being that close to such fast cars, fueled by ethanol from corn produced on farms of the fans that surrounded me was really neat. Between meeting farmers and munching on sweet corn I learned all kinds of cool facts. Did you know, today over 95% of all fuel sold in the U.S. is blended with 10% ethanol?! To top it off I got to ride in the pace car, meet Marco Andretti and tour the pits! (We’ll save the story where I spill a whole cooler of butter patties in the middle of an intersection for another blog post.)
I've had such a good time serving as an officer of ISU Corn Growers with
these ladies.

3. Network - Iowa Corn has given me an incredible network that I'll keep in touch with for years to come. Because of them, I know people who are passionate about agriculture, just like me, across the country. I've had the opportunity to work next to some of the most passionate agvocates (like Carrie and Janelle) while at Iowa Corn. Everyone in the organization inspires me with their work ethic and dedication to Iowa's farmers.
Meeting these Iowa bloggers at #AgChat Conference was truly
life changing! I can't wait to see where this blog takes me after all
 their advice.

4. ISU Corn Growers - For the last four years, when I wasn't in class, chances are I was at a club activity. Iowa State University Corn Growers Association (ISUCGA) has given me a chance to grow my friendships and leadership skills. With my fellow members, I've put on large events, cleaned up the local highway and traveled around the state. Serving as this group's secretary challenged me to grow creatively and as a teammate. Together, we made many memories that will last a lifetime.


Pump promotions with Iowa Corn were such a fun way to travel the state
and talk to people about ethanol.
5. Ag Chat Conference - If you follow my social media, you know I traveled to Nashville in November for an AgEI trip and #AgChat conference. The conference inspired me and was the last push of motivation I needed to tackle re-branding this blog. In just two days, my photography and writing improved. So many ladies generously shared their advice with me. It was also awesome to meet bloggers I've admired for years in real life. None of this would have been possible without Iowa Corn's generous sponsorship. Extra shout out to my new friend Alicia at Pork Diaries for driving me all the way back to Iowa!

During my internship I went on some really neat farm tours with foreign
teams. It was awesome to see them learn about American agriculture.
6. Internship - For many college students, internships are the highlight of their college career. I'm no exception. The summer after my sophomore year I had the privilege of spending three months as the Market Development intern in Iowa Corn's office. In that short time I experienced so much! More importantly than mastering Excel or learning how to ship thousands of t-shirts, I began to understand the global impact Iowa corn farmers make. By attending the Governor's Livestock Charity Steer Show, Ethanol Powered Weekend and hosting foreign teams I learned how important corn is to the livestock, fuel and export industries. There's no way I could remember all the facts and figures I heard that summer, but I will admit www.iowacorn.org has been cited as a source for more than one of my course papers. 
Last year our ISUCGA group went on an industry tour to Pioneer in
Johnston, Iowa. I learned so much!

7. Twitter Takeover 
- Anyone who knows me, even just a little, knows I'm passionate about sharing the stories of agriculture, especially on social media. That's why I was so giddy when Iowa Corn asked me to take over their Twitter account for a day last semester. It was so much fun to share how the organization and ag community have impacted my life with all their followers.

8. Wardrobe 
- This is one of those unintended benefits of involvement with Iowa Corn. I lost track of how many Iowa Corn shirts I've collected a long time ago, but I'm confident I could get through a week or two without repeating a one.

9. Farmland 
- Last spring, ISUCGA pulled off a wonderful Farmland Screening and Panel event. That night, guests watched the documentary Farmland, and had the opportunity to ask questions of six local Iowa farmers. Organizing this event is one of my biggest accomplishments of the last four years, but it wouldn't have been possible without the support of Iowa Corn. They lent us Captain Corn and the 8 foot farmers, plus donated cups (made from corn) so everyone could enjoy popcorn and drinks with the movie. The experience just wouldn't have been complete without popcorn!! 

10. Industry Visits
 - The Market Development internship and ISUCGA opened doors to visit many ag businesses. I've learned more about livestock and seed corn production thanks to Iowa Corn related trips. You can read more of what I learned at a cattle feedlot, dairy days, egg facility and Pioneer in their individual blog posts.

It's safe to say college wouldn't have been the same without Iowa Corn. I'm so thankful they've been part of my agricultural journey so far, and I can't wait to see where the future leads. To learn more about their organization and how it can change your life go to www.iowacorn.org. To keep up with all they're doing with farmers and college students like me around the state follow them on Facebook, Twitter and Instagram. Thanks for reading!

Monday, January 11, 2016

Last First Day of School



Today is my last first day of school ... at least for a really long time. It's cold and nasty out, and the forecast doesn't show that changing any time soon. Although I've loved my adventure at Iowa State, I'm looking forward to spring and all that is in store after graduation in May.

This semester it's tempting to skate by and avoid challenges. All my required classes are out of the way. I'm taking the bare minimum coursework and have now transitioned out of nearly all of my campus officer roles. In the back of my mind, I've been thinking of this semester as a time to rest - you know, sit back and let the momentum of all I've accomplished in the last three and a half years push me through. 

BUT this morning, as I took my sweet time getting ready for my first class (which I conveniently scheduled at 11 am to maximize the opportunities to sleep in) I got a notification this quote was going out for my #MondayMotivation social media post.

"Resting on your laurels is as dangerous as resting when you are walking in the snow. You doze off and die in your sleep." - Ludwig Wittgenstein

Exactly what I didn't want to hear... and motivation for a slight attitude adjustment before this semester got underway. I'm still going to keep my course load light, and invest more time off campus at work and on this blog, but with a different mindset. I will not let "senior-itis" get the best of me. When May rolls around, I want to be able to say,

 "I have fought the good fight, I have finished the race, I have kept the faith." - 2 Timothy 4:7

I know you all will keep me accountable. Here's to finishing senior year with a bang! Thanks for reading!

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Sunday, January 3, 2016

3 Re-branding Changes I've Made In 2016

If this blog looks different than you're used to, don't worry! Keep reading, you're in the right place!

Hopefully you caught my last blog post, 7 Re-branding Changes I Made For 2016, a week ago. If you're new to my blog - Welcome! - and know you caught me right in the middle of "graduating". You can check out Roots Journey on social media for the full scoop, but basically since I'm graduating from Iowa State next semester, it's time for my blog to grow up and join the real world.

Anyway, last week I shared seven ways I'd worked towards this re-branding goal. Today is an update with three more things I've done in the new year to make progress.

Here's my new Roots Journey logo! I can't wait to make it part of my designs and social media posts!

1. To kick of 2016, I began using my new logo. Before this year, my posts were lacking a logo of any sort. Occasionally I'd use my head shot or "@Roots" in the corner of an image to identify it as mine, but nothing was consistent. After researching all the things I needed to do to take my blog to the next level, it was clear this was something that needed to be fixed right away. I'll save the process of designing and deciding for another day, but special thanks to all my Snapchat friends that tolerated hours of "This? Or this?" snaps as I worked trough it all!

2. Like I said at the beginning of this post, if you're a regular reader here, you may notice the page looks different. I updated my template. My page used to look like this:

Out with the old and in with the new! This is what Roots Journey used to look like in 2015!

While I liked the wood texture and green accents, it is awfully dark and distracting from the content. In my new look, I kept the country feel by adding the wood to my header image (that includes my new logo), but went for a simpler design for the rest of the page. Now, my page looks more modern and adult. This change scared me for a long time, but after checking out a few YouTube tutorials I was able to pull it off pretty easily. I'm discovering there is so much you can customize on Blogger if you take the time to learn!

3. Finally, I reworded my greeting on the right hand side of my blog. I'm not positive it's in its final form, but at least I have some key words that describe who I am and why I blog. (Like I said last week, I'm all about baby steps around here!)

"Hey there, it's Natalina Sents! I'm a Millennial blogger writing about agriculture and entrepreneurship. I love to travel, thrift and cheer on the Iowa State Cyclones."

I look forward to documenting my re-branding journey on the blog as I make progress. As always, feel free to share your thoughts or suggestions in the comments below. Thanks for reading!

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